Marketing and Customer Service
Kristin Nikodemski - Horticulture Marketing Manager
Kristin has been a part of the Arborjet team since November, 2014. She joined the company as a Product Marketing Manager, bringing with her 4 years of green industry brand support and development. At Arborjet, Kristin’s focus began by building and expanding the company’s non-injectable product market. In Spring of 2016, Kristin was promoted to Marketing Manager, continuing her focus on the Horticulture Line, while collaborating with other product managers to oversee the Marketing Department.
Kristin’s passion for the industry began as a child, when she would help her father design and tend to their own landscape. As she got older, she got her first job working at a garden center, and found herself constantly bringing home a variety of plants to cultivate in her own garden. Later, Kristin attended Salve Regina University, where she received her BA in Studio Art. In this role, Kristin oversees and manages all messaging, branding, advertising, strategy, and development of new and existing horticulture products. She supports the needs of the national sales team, and manages Arborjet’s horticulture website (TheDirtOnDirt.com) Kristin is also a content contributor as well as a member of The Dirt on Dirt community.
When she has free time, Kristin spends her summer in her own garden growing a little bit of everything! She also likes cooking, reading at the beach, drawing, and working on new crafts.
Mark Griffith - Product Marketing Manager
Mark joined Arborjet in 2016 as a Product Marketing Manager. He is a Temple University graduate with a degree in Advertising. Before Arborjet, Mark worked at a marketing agency, developing digital and social strategies for several large brands. His prior experience makes him an asset to the Arborjet team, where he manages product life cycles from inception to launch to cross-promotion. His responsibilities include content creation and management, utilization of digital and traditional marketing, as well as supporting the research & development team. Mark strongly believes that understanding what is important to Arborjet customers, as well as the industry as a whole, allows the team to make better and more responsible decisions.
In his free time, Mark enjoys outdoor activities such as skiing, running, and hiking. In addition, he likes to cook and is an avid movie buff.
Lauren Doran - Marketing Communications Specialist
Lauren began working at Arborjet in early 2016 as a Marketing Communications Specialist. She graduated from the University of Connecticut in 2013 with a degree in Communications. Lauren’s responsibilities at Arborjet include managing marketing automation, email marketing, social media coordination, and providing support to the Product & Marketing Managers in advertising and content creation.
Outside of the office, Lauren enjoys spending time reading, playing ice hockey, and attending as many classic rock concerts as she can.
Logan Behringer - Customer Service Specialist
Logan joined the Arborjet team in 2016 as a Customer Service Specialist. Her responsibilities include coordinating company-wide events, managing order processing, and providing support to the Marketing Department as well as the national Sales team. Logan brings a wealth of experience to Arborjet with nearly a decade of customer service under her belt.
Logan is an animal lover, and when she’s not at the gym, she enjoys hanging out with her pets.
Zac Purinton - Inside Sales/Technical Support
Zac began working with Arborjet early in 2016 as an Inside Sales and Technical Support Representative. He has a wide variety of responsibilities at the Arborjet office – Primarily fielding customer Technical Product questions, repairing equipment, and handling AP/AR procedures. Zac doesn’t stop there, as he also assists in Marketing, Tradeshow management, and sales reporting to support the national technical team members. Zac will also be managing the Winter Webinar series that will educate the industry on Arborjet’s products and processes.
As an avid golfer, Zac began working on golf courses to enjoy the game without paying greens fees, but soon he was hooked and made himself a career out of it. With over 15 years in the green industry, Zac’s prior focus was on turf. He spent six years as an Assistant Superintendent at three different golf courses, and 8 years holding various positions from greenskeeper to irrigation and spray technician. Zac also spent time selling turf care products. In addition to his experience in the industry, Zac has a Bachelor of Science in Plant, Soil, and Insect Sciences from UMass, Amherst, and has held a MA Commercial Pesticide Applicators and Pesticide Sales License.
Aside from his obvious love of golf, Zac enjoys spending time with his wife and raising their daughter, as well as sailing and playing guitar.
Doug McPherson - Technical Specialist
Doug is a graduate of James Madison University, where he obtained a Bachelor of Science in Biology with a concentration in Ecology and Environmental Science. During his time at JMU Doug worked as a research assistant assembling flora of the Smith Creek restoration area. After graduating Doug worked as a gas chromatography and mass spectrometer analyst for two Boston area companies who were contracted by NOAA in the natural resource damage assessment of the Deepwater Horizons oil spill.
Doug began working at Arborjet in early 2013, and is now close to earning his Master’s Degree from Northeastern University in Project Management with a concentration in Managing Technical Projects. Recently, Doug has transitioned to a new role with Arborjet as a liaison between the Marketing and Research & Development departments. He acts as the meeting facilitator for the Product Development Team, and his primary responsibility is managing the labeling and registration of both existing and new products.
Doug enjoys being physically active and spending time with his family, enjoying athletic events, yard work, and exploring nature.